AppFolio

Grew the UX organization from 17 to 50+ designers across four product lines. AppFolio's platform serves over 7 million users monthly in property management, investment management, legal, and insurance.

Built FolioSpace and the Coastline design system. Led strategy, research, and execution for a mobile-native resident experience, and unified 60+ engineering teams under a shared design language — reducing component drift and accelerating delivery.

Established design operations at scale. Structured hiring, mentorship programs, and a career ladder that gave designers clear growth paths. Built research operations and leadership tiers to support the growing team.